Send Emails Marketing and Manage Campaigns - Odoo 13.0

Emails allow you to effectively, and at a low cost, reach a large number of consumers while being able to customize your message in a way that resonates with them. It is measurable, and a call-to-action oriented channel.

Choose the right target and create the message

Go to Mailings ‣ Create.
Choosing Contacts as Recipients (for example), allows you to add specifications to match just certain contacts, filtering your target.
Send mass mailing in Odoo Email Marketing

Under Mail Body, choose a layout and make the modifications needed by dragging, dropping and double-clicking on content. Note that it is possible to start from scratch selecting the blank template option.

Send mass mailing in Odoo Email Marketing
Under Settings, you can assign someone else as the responsible sender if you do not want it to be you. To do so, change the email address used as the sender (Send From).
With the Reply To radio button, you can also choose to gather answers either on the respective recipients’ records or on a specific email address. Note that this option is not available if you target mailing contacts or contacts as recipients.
Send mass mailing in Odoo Email Marketing

Test, send or schedule a mailing

Send mass mailing in Odoo Email Marketing
Save: the work is allocated in the draft column in the Kanban view. Modifications can be made while being in this stage. The option Discard deletes the email.
Click on Test and send your message to one, or even multiple, test contacts to avoid errors.
Send triggers the email with the next run and put the work on the queue column in the Kanban view.
Schedule allows you to choose a date and time, and puts the email in the queue column in the Kanban view.

Manage campaigns

Go to Configuration ‣ Settings and enable Mailing Campaigns.
The campaign option is effective as it allows you to organize your marketing efforts and have a centralized view of its metrics.
Go to Campaign and click on Create to start one.
manage campaigns in Odoo Email Marketing